Google Merchant Center guides

Short, practical answers for online sellers: why products get disapproved, how to fix the most common issues and how to read your Shopping performance.

• How to Fix Disapproved Products in Google Merchant Center
  Why Google Merchant Center disapproves products, how to find the exact issue and attribute, and a step-by-step way to fix disapprovals and get products approved again.
• Google Merchant Center Price Mismatch: Causes and How to Fix It
  What the price mismatch disapproval in Google Merchant Center means, the most common causes (sales, currency, tax, variants, caching) and how to fix it for good.
• Invalid or Missing GTIN in Google Merchant Center: How to Fix It
  What GTINs are, why Google Merchant Center flags invalid or missing GTINs, and how to fix them, including products that genuinely have no GTIN.
• Google Shopping Product Image Requirements: Fix Image Disapprovals
  Google Merchant Center product image requirements, why images are disapproved (missing, generic, promotional overlays, too small) and how to replace them quickly.
• Google Merchant Center Performance Explained: Clicks, Impressions, CTR and Conversions
  What clicks, impressions, CTR, conversions and conversion value mean in Google Merchant Center performance reports, and how to use them to improve your Shopping results.
• How to Manage Google Merchant Center from Your iPhone or Android Phone
  Google Merchant Center has no official mobile app. Here is how to check product statuses, fix disapprovals and see performance from your iPhone or Android phone.